Did you know: Companies that blog have 55% more traffic to their websites?
Content marketing is fast becoming a regular marketing tool (marketers now spend 25% of their marketing budget on content marketing). And it’s having a huge impact on how consumers view and interact with companies: 68% of consumers spend time reading content from brands they are interested in.
The following infographic shows how companies are using content marketing to and how consumers interact with it.
Death. Can’t live with it or without it. It sucks! Death is terrible when someone you love passes. But we’ve also all grieved when, say, a product that we’ve become attached to is put out on the ice flow. The Stone Twins, from Amsterdam, memorialized this grief over things in their book, Logo R.I.P., which was first published in 2003. It commemorated 50 defunct logos; “many included may be regarded as icons of their time or international design classics,” noted Gerech Stone in a recent letter. “The core thesis of Logo R.I.P. is that logos that were once an integral part of our visual culture and lives are worthy of commemoration, or even preservation.”
This year a second edition has been published by BIS with some new tombstones in the logo cemetery, including AT&T, Kodak, Lucent, Xerox and Rand’s Enron. “These ‘obituaries,’” Stone wrote, “ensure that although the logos may be gone, they are not forgotten.” Given the morbidly clever way the logos are presented, I don’t think I’ll forget them too soon.
We always think of the imagination as the faculty that forms images. On the contrary, it is a faculty that deforms the images that we perceive; it is, above all, the faculty that frees us from immediate images and changes them. If there is no change, or unexpected fusion of images, there is no imagination; there is no imaginative process. If the image that is present does not make us think of one that is absent, if an image does not determine an abundance—an explosion— of atypical images, then there is no imagination.
“So what does the Internet want? It wants to lower the cost for creating and sharing information. The notion sounds unimpeachable when you phrase it like that, until you realize all the strange places that kind of affordance ultimately leads to. The Internet wants to breed algorithms that can execute thousands of financial transactions per minute, and it wants to disseminate the #occupywallstreet meme across the planet. The Internet ‘wants’ both the Wall Street tycoons and the popular insurrection at its feet.”—Steven Johnson on the “peer progressive” movement and what the internet wants (via explore-blog)
“I certainly want [my readers] to think like scientists – to think critically, skeptically – but I also want them to be imbued with the poetry of the universe, the poetry of reality, which is what science is.”—
“… people — I mean the average person, the great majority of people, the enormous majority of people — are woefully, pitifully, absolutely ignorant of the science of the world that they live in, and they can stay that way … And an interesting question of the relation of science to modern society is just that — why is it possible for people to stay so woefully ignorant and yet reasonably happy in modern society when so much knowledge is unavailable to them?… I think we should teach them wonders and that the purpose of knowledge is to appreciate wonders even more. And that the knowledge is just to put into correct framework the wonder that nature is.”—Richard Feynman on the role of scientific culture in modern society (via explore-blog)
How to Be an Explorer of the World by Maria Popova
It all began with this simple list, which Smith scribbled on a piece of paper in the middle a sleepless night in 2007:
Taken from illustrator Keri Smith’s Wreck This Box set of interactive journals, Maria Popova finds delight and inspiration in the creativity of being simple. WE LIKE THIS APPROACH and the 13 points above are definitely words to live by.
[T]he problem with unforeseen delays is you can’t foresee them, no matter how finely detailed your planning… [T]he unlikely trick is to plan in less detail: avoid considering the specifics and simply ask yourself how long it’s taken to do roughly similar things before.
Better yet, where possible, avoid planning altogether. Use the “ready, fire, aim” approach, and correct course as you go along.
But what does it take to make money from these fast-growing industries, and which companies are leading the way? Welcome to our second annual paidContent 50 list — our attempt to answer those questions.
The paidContent 50 ranks digital-media companies based not on whether we like their products or are on a first-name basis with their CEOs. We use a very simple and objective metric: the revenue they earn from digital content, or from the adverting around that content. After all, companies ultimately need to earn revenue to survive and thrive — the more of it, the better.
Last year’s paidContent 50 focused on U.S. companies. This year, we’ve gone global, in an effort to better reflect changes in the industry itself. A growing number of content companies — Netflix, Sina and Spotify, among them — are aggressively pushing into overseas markets ater dominating at home. As that becomes a bigger focus for these companies, you can’t gauge their success without factoring in their track record internationally.
Creating this list wasn’t easy. We wanted digital revenue from the last full year, either calendar or fiscal, depending on the company. To get those numbers, we combed through public filings, read an ungodly number of news stories, and worked our network of contacts and analysts for data and background. Some media companies break out digital sales for everyone to see, but other companies (and not just startups) make it extremely difficult to discern. With some of those companies, our digital sales numbers are educated estimates based on our research, and in those cases, we list our sources and explain our math. (Read more about our methodology here.)
That Google tops our paidContent 50 list again this year may not come as a shocker. But there are definitely some surprises in this year’s crop of most-successful companies. How much do you know about South African publisher Naspers? Well, it dwarfs many U.S. household media brands when it comes to digital revenue. Twitter is hugely important media company, but it didn’t crack our list (and neither did The New York Times, for that matter). Amazon, on the other hand, is going gangbusters with content sales, as our writeup shows. And as with so many industries, China is becoming a power in media, too.
We’ve tried to be as scientific as possible with this list — the numbers are rooted in raw numbers, not emotions. But no such list is ever perfect. This is a work-in-progress; it’s aimed at starting the conversation about digital success. Please give us your feedback so we can make next year’s list even better.
Additional reporting by Jeff Roberts, Staci D. Kramer, Laura Owen and Dan Frankel.