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[Infographic] The State of Content Marketing 2013




Did you know: Companies that blog have 55% more traffic to their websites?

Content marketing is fast becoming a regular marketing tool (marketers now spend 25% of their marketing budget on content marketing). And it’s having a huge impact on how consumers view and interact with companies: 68% of consumers spend time reading content from brands they are interested in.

The following infographic shows how companies are using content marketing to and how consumers interact with it.

SEE ALSO: [Infographic] 12 Brilliant Blog Post Ideas for Businesses

Which type of content marketing do you find most effective? How do you use it? Let us know in the comments.

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